Fourth year Advertising & Public Relations students from Polytechnic University of the Philippines (PUP) Manila cordially invite you to the webinar “Philippine Ads, G KNB: Get to Know the Newest Blueprint in Digital Advertising,” on Feb. 4, 2022, via their official Facebook page.

Rise up to the next level

Now on its 18th year, PUP Manila’s Department of Advertising & Public Relations will spearhead their annual Ad Congress with “ADTV: Source for Latest News and Trends in Advertising,” themed after iconic Philippine television game shows.

Inspired by the 2001 Philippine game show created by ABS-CBN “Game Ka Na Ba?,” the three-day webinar event will help prepare advertising and public relations practitioners about the relevant trends and blueprints in the field.

Here are the segments lined up for the event:

• Segment 1: Let’s G!: A Guide to the Concepts of Digital Advertising

Going back to the basics, participants will hear from various advertising professionals about the basic concepts of digital advertising. The segment will feature Mr. Amir Tohid, co-founder and managing partner of Analytics Effect, a Digital Analytics consultancy based in Metro Manila.

• Segment 2: The Game Plan: Winning Strategies of Social Media and Content Marketing

Social media marketing is the new frontier for businesses. Participants will learn the proper strategies in creating effective social media and content marketing. It will feature Ms. Julianna Carisle Matias, digital marketing specialist and founder of Reverse Marketing, a Philippine digital marketing company.

• Segment 3: One-on-AD: The Final Search for the Concepts of Digital Ad - “Basics of SEO/SEM/Google Search"

Gaining deeper knowledge about the concepts of digital advertising, the final segment will allow participants to understand the complex terms in digital advertising that focuses on Search Ads, search engine optimization (SEO), search engine marketing (SEO), and Google Display. This will feature senior SEO specialist Ms. Ayvee Callao.

Interested participants may register in advance here.

Catch the live broadcast of the webinar this Feb. 4 from 10 a.m. to 12 p.m, through the official Facebook pages of Philippine Ads, G KNB?, ADTV, and ADPROS.