Layout By Hiro Odamaki
Layout By Hiro Odamaki.

Against the grain: Women in creative industries call for change


What does it truly mean to take up space in the creative industry as a woman today? This feature showcases the challenges and the call for lasting change in an industry that still has a long way to go. #WomenInCreatives


By Jewel Mae Jose, and Angeliz Manese | Saturday, 19 April 2025

In interviews with The Benildean, three creatives shared their experiences and insights on the changing landscape of creative industries in the Philippines. Systemic problems persist, however, the potential and change for women in these spaces are growing. 

On passion and value

Industrial Designer Ms. Selena Placino, an ID114 Industrial Design (BS-ID) graduate of De La Salle-College of Saint Benilde (DLS-CSB), observes increasing diversity in creative fields. 

“We’re lucky that diversity is becoming such a big focus right now,” she shares. “There are more opportunities for women and Black, Indigenous, and People of Color (BIPOC) individuals in all kinds of arts and design than before.”

However, inclusion requires intentional, systemic support. “When institutions invest in artists and designers, they empower individuals while fueling the industry’s growth,” she explains. These investments can indeed help creatives not just survive, but thrive in the Philippines. 

Placino recalls how Benilde empowered her in an environment where traditional gender lines blurred. “Woodworking and welding are often seen as male-dominated, while sewing is associated with women. But at Benilde, we were all introduced to these skills equally, regardless of gender,” she says.

Though she hasn’t faced direct gender-based discrimination, Placino acknowledges existing barriers. “Many still struggle to break into certain fields or be taken seriously for their work,” she acknowledges. Even as she’s surrounded by “independent and empowered women creatives,” she knows the path isn’t always equal. 

“Women may have to work harder to prove their expertise. But with more visibility, representation, and inclusive opportunities, I see the Philippine creative industry becoming more balanced and welcoming.”

Furthermore, visibility, she emphasizes, should not be seasonal. “More recognition for women creatives throughout the year, not just during Women’s Month,” she says. Consistent support includes funding, mentorship, leadership roles, and platforms for women to lead projects.

When talking about inspiration, Placino is inspired by fellow Filipina creatives pushing boundaries and redefining narratives. Projects like Ang Manileña by her friend Ms. Ross Du and Ms. Colin Dancel’s photography work capturing diverse representations of women stand out to her. Moreover, youth initiatives like Kids for Kids and Archipelagic Design, spearheaded by Ms. Bella and Ms. Tasha Tanjutco, also gave her hope.

For young women hoping to enter male-dominated creative fields, she advises, “Don’t be afraid to proudly share your work with the world. Your perspective is valuable—and by confidently embracing it, you’ll inspire others and carve out your space in the industry.”

And for those still in school or freshly graduated, she says: "Keep posting your work online and put yourself out there [...] Meet creatives from all industries and engage in community events!” To Placino, those who show up, speak up, and stay true to their vision shape what comes next.

Strengthening your resolve

For musician and artist, Aaisha Violet Adaza, an ID124 Governance and Public Affairs (AB-GPA) student, being in the creative industry involves unlearning limits. “Women have been portrayed as one-dimensional beings; narrowly boxed into roles that do not give accurate representation of a woman’s capabilities,” she says. Real change starts within the industry—by validating women’s ideas and opening more doors.

Furthermore, Adaza observed shifts in traditionally male-dominated fields. “Our generation has enabled more women to lead creative projects and become more than just the ‘woman behind the man,” she shares.

For her, institutional support is crucial. “Having a space to grow is essential for female creatives,” she says. Mentors who value diversity have significantly shaped her journey. Moreover, Benilde helped her connect with other creatives and gave her the confidence to keep growing.

For young women entering fields like film or design, she offers, “Never let yourself be defined by the creative scope imposed upon women. Gender and sex have not and will not be a basis for one’s ability and creativity. Art is an expression we are all free to have; it is meant to be a means of liberation.”

Lastly, Adaza reminds us that being a woman in the creative field means finding art in every part of life, “there is an art to everything.”

Dedication to change

Ivy Wong, an ID121 Creative Industries Management (AB-CIM) and president of Benilde Arts Management (BeAM), highlights intersectional challenges as significant struggles for women in creative industries. “Being a woman in the creative industries is already a struggle, considering misogyny is an everyday reality. But when layered with other forms of marginalization—like race, sexuality, disability, or socioeconomic status—it becomes even more challenging,” she says, citing her experience as someone with ADHD.

To make Philippine creative industries more inclusive, Wong affirmed we must “move away from token representation and into actual structural changes,” This includes more women in leadership roles, fair pay, and safer work environments free from harassment and bias.

With regards to the role of governmental or private institutions, Wong noted that policy support and infrastructure should be prioritized. “…Better public transport, affordable workspaces, cultural hubs that aren’t just for tourists, and overall, a setup that makes life easier for creatives.” She mentioned how commuting wastes time and energy. 

Should the government wish for its creative professionals to stay, “We need cities that make it easy for creative professionals to thrive, not just survive.”

The opportunities for men and women in creative industries are unequal. “The issue isn’t just about access—it’s about changing how society perceives women who take up space,” she said. Wong recalls being the only woman among older men in a meeting. When she questioned their perspectives, they responded, “Iha, you don’t understand because you’re too young.” She was not considered an equal; being heard was something to be “earned.”

For women entering the industries, especially Benildean students and graduates, Wong advises finding a niche. Not necessarily “to stick to one thing forever,” but rather have “something you’re known for.” Aside from that, she emphasized the importance of a support system. “Never underestimate the power of genuine support, especially from fellow women. You don’t break barriers just for yourself—you make the path easier for those who come after you.”
Although challenges for women in creative industries remain, many continue to fight for change. As these creatives advise, take pride in your work. Do not be afraid of the standards projected on you. Because there is a space for you in the creative industries.